Marketing News - What happened this week?

CEOs with a marketing background have a better reputation than business leaders from other areas, research finds

According to data from Brand Finance as part of its Top 100 Brand Guardians Index, marketing CEOs have a reputation score of 8.32, compared to 8.21 for CEOs with a finance background, 7.89 for those with a computer science background and 7.80 for those with a background in economics. Take this as a sign from the universe to go for that promotion and begin your journey to the top!

How do you measure social media marketing effectively?

Making the most out of your social media data can be tricky - should you focus on likes or shares? Actually, there are other metrics altogether that make for better measurements of social media success... find out more here.

Marketers are optimistic about the sector

According to the CIM report ‘The CMO 50’, 52% of marketing directors feel that the marketing sector is stronger now than it was five years ago, while 71% of in-house marketers said that the pandemic has had a positive impact on the perception of their brand.

UK's top Marketers are supportive of stricter regulations and restrictions in advertising

Only 26% of the UK’s top 50 marketing leaders believe that current regulations are fit for purpose, with half supporting further restrictions on the marketing of harmful goods and services. Read more here.

An agency CEO's advice for coping with self-criticism

Melissa Robertson, the CEO of Dark Horses, offers her advice for dealing with unjust self-criticism and feelings of guilt, such as listing your accomplishments and asking for help if necessary.