Marketing News - What happened this week?
Brand budgets begin to increase for the first time since Covid hit
The latest data from IPA Bellwether shows that marketing budgets are increasing as brands try to take advantage of ‘pent-up consumer demand’.
How to run Google ads without third-party cookies
Google recently announced that it was delaying the removal of third-party cookies until 2023, giving you a little more time to figure out how to adapt to a cookie-less future...start thinking about your future moves with this article from the Drum.
The majority of marketers have optimism for the industry
A new report from the Chartered Institute of Marketing (CIM) has found that up to 71% of marketers believe that the Covid-19 pandemic has positively affected perceptions of their brands, and 52% argue that the marketing sector is stronger than it was 5 years ago.
95% of B2B don't want your products, research finds
New research by Ehrenberg-Bass has found that B2B marketers are focusing on sales that will never happen, with 92% of buyers not interested in the products in question, rather than targeting long-term goals.
Channel 4 aims to tackle ageism with it's diversity in advertising award
The award is an annual fixture for Channel 4, but this year it is focusing particularly on age representation in the UK’s TV ads after research found that only 29% of ads feature characters over the age of 50.
Advertisers demand for Social Networks to tackle racism
A coalition of advertisers and brands have written an open letter condemning how social networks allowed racist abuse targeting England football players, with brands once again considering a boycott.