Job Vacancies

Public Relations Account Executive

Salary: £26-28k depending on experience
Location: Remote with easy access to London for meetings
Contract Type: Permanent
Date Posted: August 2024

Our client is a small but growing consumer lifestyle agency in the heart of London. It is one of PR Week's agencies to look out for and they offer hybrid working and great benefits. We are recruiting an Account Executive who already has some press office experience. You must have consumer experience also, even as an intern.

Key Skills Required

Strong organisational and communication skills, with the ability to manage multiple projects or clients simultaneously.
Keen interest in mainstream media and trending culture, and the ability to identify and communicate trends for client opportunities.
Strong interpersonal skills, capable of building connections with journalists, clients, and team members through various communication channels.
Proficient writing skills, with the ability to create accurate, engaging pitches, press releases, and professional client emails.
Enthusiastic and proactive attitude, with a commitment to excellence.

Responsibilities

Client Management

Maintain clear and consistent communication with the senior team regarding workload and tasks.
Take minutes and action items during client meetings, sharing them promptly.
Produce client materials of the highest standard, ensuring they are error-free and delivered before deadlines.
Monitor KPI trackers and media leads, promptly updating the team on progress and potential delays.

Relationship Building

Develop strong relationships with junior clients where applicable.
Build and leverage relationships with creatives to enhance client campaigns.
Negotiate and liaise effectively with suppliers, venues, and staff to deliver high-quality plans.
Establish yourself as a valuable team member in the eyes of clients, contributing meaningfully to their campaigns.

Reporting

Deliver client reports (daily, weekly, quarterly) on time and without errors.
Actively participate in the analysis and evaluation of campaigns.

Finance

Assist in creating accurate program cost budgets and ensure that all costs are tracked accurately.

Communication

Media Relations

Ensure correct materials are distributed and represent clients accurately in all communications.
Maintain and expand your knowledge of the media landscape, staying informed of the latest trends.
Convert media knowledge into actionable insights.
Contribute to the creation of effective media tactics to secure coverage for campaigns.
Keep media lists up to date and actively expand your media contacts.
Book media meetings to grow your journalist network and share opportunities with the wider team.
Foster an environment that encourages the growth of media contacts within the agency.
Secure top-tier coverage for campaigns through proactive efforts.

Influencer Relations

Stay informed about the influencer landscape and trends, broadening your knowledge of key influencers across various verticals.
Leverage this knowledge to inform solid influencer strategies for campaigns.
Contribute to creative briefs for influencer collaborations.
Work alongside influencers to ensure the team achieves on-brand paid content.

Writing

Produce effective written assets for campaigns, including press releases, Q&As, toolkits, and email copy.
Fully understand and adhere to the client's tone of voice, delivering brand-appropriate, error-free content.